ABOUT MARTYNA WĘDZICKA-OBUCHOWICZMartyna Wędzicka-Obuchowicz is a Polish graphic designer based in Gdańsk, known for a distinctive style built on chance, human error, and the deconstruction of typography and image. She is a member of Alliance Graphique Internationale (AGI) since 2023, a two-time winner of the Polish Graphic Design Awards, and a lecturer and speaker. She graduated from the Academy of Fine Arts in Gdańsk.

🔗 Website: wedzicka.com🔗 Instagram: @wedzicka_com🔗 LinkedIn: Martyna Wędzicka-Obuchowicz

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Episode Description

This is the second Captn OffScript bonus, and it’s a much warmer one than the first.

When Martyna Wędzicka and I recorded her main episode, we spent most of it on the past and the present. How she built a style out of organising mistakes. Why finding your style takes ten years and not ten hours. Leaving her studio. Her mission to make Polish design visible. But right at the end, I asked her where she’s heading next, and the answer was so good, and so hopeful, that I didn’t want it buried under everything else. So I held it back for this.

It’s a short one. It’s about reinvention, knitting, what it means to make things with your hands in a world racing towards AI, and the warmest thing she said all conversation: that graphic designers don’t retire.

The pattern she found in her own career

A few years ago, preparing a talk, Martyna noticed something about herself. Roughly every four to five years, she rediscovers herself. Her style shifts. Something in her life as a designer changes. It isn’t a crisis and it isn’t a plan. It’s a rhythm she’s started to recognise, and once she saw it, she stopped being afraid of it.

She thinks she’s at the edge of one of those cycles right now. Eight years self-employed, with a style people recognise on sight, and she’s already restless for the next thing. Most designers would protect a signature that works. Martyna treats hers as a stage she’s about to grow out of, which is a rare and slightly reckless way to hold something you’ve spent a decade building. It’s also, I think, the reason her work keeps moving instead of settling.

Posters made of yarn

The next thing, it turns out, is knitting.

She’s been knitting a lot. Enough that her husband looked at what she was making and told her it was basically her posters, made out of yarn. She loved that, because he was right. The compositions, the colour, the contrast, the thing she’s trying to say, all of it is still there. It’s just coming through a different material.

She talks about fabric as another canvas. Not a hobby she does to switch off from design, but design itself, carried out in wool instead of ink. The same brain, the same instincts, a completely different surface. She’s planning to spend the next few months seeing how far she can push it, and where it might connect back to her graphic work. She doesn’t fully know yet, and she’s relaxed about not knowing, which is the whole posture of someone who’s reinvented herself enough times to trust the process.

Making things by hand in a world run by AI

She’s honest about why the pull towards the handmade is so strong right now. Part of it, she admits, is a kind of escapism. We live in a world tilting harder and harder towards AI and the digital, and something in her wants to push the other way.

She isn’t anti-AI. She uses it herself, for translation, for the parts of the job that aren’t the creative part. She’s clear that she would never use it to generate the images. To her it’s a tool, a fine one, and she treats it as exactly that and nothing more. But the more everyone leans into AI, the more she finds herself wanting to make something that couldn’t have been generated. Something with her hands. Something slow.

That instinct, moving towards the handmade as a deliberate counterweight, is one of the most interesting things I’ve heard a designer say about this moment. She isn’t fighting the technology. She’s just choosing, on purpose, to keep one foot somewhere it can’t reach.

Graphic designers don’t retire

The line I keep coming back to is the one she gave me when I asked where she sees herself in ten or fifteen years.

People ask her about retirement sometimes, and she finds the question a little funny. “Graphic designers don’t retire,” she said. And then she drew a distinction I haven’t stopped thinking about. Working as a graphic designer is a job, and a job you can step away from. Being a graphic designer is something else. It’s an identity, and it doesn’t switch off. She feels it from the inside, she said, and you don’t retire from who you are.

She might work a little less one day. She might, if her health holds, simply keep designing for the rest of her life, because she can’t imagine a better one. And then there’s the other possibility, the one she lit up about. Maybe in ten years she’ll be a fashion designer, the thing she dreamed of being as a kid, sewing buttons onto her own trousers. She pointed out that it’s a real path. Plenty of fashion designers came up through graphic design or architecture first, grew up a bit, and made the leap once they knew what they wanted to say.

I told her I hope we do this again in five or ten years, just to find out which version came true. Whether she’s a fashion designer, or still knitting her posters, or somewhere none of us could have guessed. With her, the honest answer is that it could be any of them, and that’s the point.

Why this is a bonus

The main episode is about how Martyna got here. This one is about where she’s going, and it has a different feeling to it. Lighter. More open-ended. It’s the sound of someone who’s good at what she does deciding, on purpose, to stay a beginner.

If you needed a reminder that you don’t have to have it all worked out, that you’re allowed to keep changing, that the work doesn’t come with an end date, this is the one.

— Alen

Bonus 002 is the second bonus episode of Captn OffScript. It’s the closing part of the conversation between host Alen Kapetanovic and Polish graphic designer Martyna Wędzicka from Season 2 Episode 33, focused on where she’s heading next: reinventing herself every few years, moving into knitting and textile work, making things by hand as a counter to AI, and why she believes graphic designers don’t retire. The episode is released to Captn OffScript newsletter subscribers first, then made public a week later.

Bonus episodes go to newsletter subscribers first as a way of thanking the audience that has chosen to be closer to the show. The bonus goes out as a private YouTube link in the Captn OffScript newsletter, and a week later becomes public on YouTube and is published on all podcast platforms.

Martyna draws a distinction between working as a graphic designer, which is a job you can step away from, and being a graphic designer, which she describes as an identity she feels from the inside. In her view you can retire from the job but not from who you are, so she expects to keep designing in some form for the rest of her life, even if the medium changes from posters to fabric or fashion.

Future bonus episodes are sent to Captn OffScript newsletter subscribers first as a private YouTube link, then released publicly on YouTube and podcast platforms a week later. Subscribers can sign up at captn.myflodesk.com/newsletter.

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