EPISODE DESCRIPTIONIn this episode, I sit down with Alex Trochut for a wide-ranging conversation about creativity, identity, and what it means to stay human in an increasingly optimized and commercial creative world. Alex reflects on growing up in Barcelona, discovering graphic design at a young age, and leaving Spain to explore bigger markets while carrying his cultural roots with him. We talk about the freedom and experimentation of the early Barcelona creative scene, the shift to working internationally, and how the internet changed access, opportunity, and competition for an entire generation of designers. We explore Alex’s time in New York and California, what it means to be an immigrant creative, and how cities shape not just your work, but your sense of self. Alex shares why New York became his school of life, why certain places stop feeling familiar over time, and how moving away can sometimes bring you closer to who you really are. The conversation moves fluidly between career and life. We talk about resisting new tools, the fear of change, and how learning 3D later in his career unlocked new creative energy. Alex opens up about creative loops, the danger of repetition, and why tools often shape patterns more than we realize. We also discuss personal work, experimentation, music, DJing, cultural traditions, and the importance of keeping playful, non-commercial creative spaces alive. Alex shares how working for yourself changes when you become part of a larger collective, and why those “bubbles of freedom” remain essential. This episode is not about chasing trends or productivity. It’s about curiosity, patience, identity, and the courage to evolve. A thoughtful, honest conversation for anyone navigating a long creative career.
🔗 Website: alextrochut.com🔗 Instagram: @trochut
